Monday, February 6, 2017

EXPOSED


EXPOSED: AnaOno x #Cancerland Sends Diverse Breast Cancer Survivors Down the Runway at Powerful New York Fashion Week Show


New York, NY Jan 30 2017 - AnaOno, the leading lingerie and loungewear line designed for breast cancer survivors, by a breast cancer survivor, is thrilled to show its Spring/Summer 2017 Collection at Art Hearts Fashion New York Fashion Week this February, a philanthropic-minded runway collective showcasingboth emerging and established designers. In partnership with #Cancerland, a New York based non-profit dedicated to providing support and services to women in the fight against breast cancer, AnaOno is proud to showcase the beauty, strength and determination of breast cancer survivors by exclusively casting real-womenmodels living with varying stages of breast cancer to walk the show. AnaOno x #Cancerland EXPOSED will take place at Art Hearts Fashion New York Fashion Week on Sunday, February 12 at 5 p.m. at the Angel Orensanz Center (172 Norfolk Street) on the Lower East Side.


AnaOno designer and fellow survivor Dana Donofree is honored to send her collection down the runway on a powerful, diverse group of all real-women models. Led by #Cancerland founder and fearless breast cancer advocate Champagne Joy, models range from previvors to survivors, a ballet dancer to a tattoo artist; a musician to public figures. Encompassing varying stages of breast cancer diagnoses, surgery and reconstructionchoices as well as surgical scarring, all 15 women walking the show are set to determination in fighting through the battle. Bravely expose the reality of breast cancer alongside their own strength and determination in fighting through the battle.

“We are thrilled to have the opportunity to show that these inspiring women walking our runway are no different than any other woman walking New York Fashion Week, or sitting in the audience or even riding the subway or walking into your neighborhood coffee with breast cancer or have a genetic marker, have breasts or have none, have shop,” says Donofree. “We want to show that whether you have been diagnosed are still empowered, strong and sexy!” visible scarring or even tattoos in place of nipples, it doesn't matter. You are still empowered, strong and sexy!”


In regards to the partnership, Joy affirms: “It is my honor to call Dana [Donofree] my friend, and I cannot be happier to have her brand AnaOno represent the ladies of #Cancerland. To bring together these elements of women who have been transformed, who are willing to be exposed, on the world’s stage of fashion and beauty is to bring powerful, needed awareness that this disease is affecting all of us.”

An otherwise invitation-only event, a select amount of tickets to the AnaOno x #Cancerland show are open to the public. 100% of all ticket sales will go to directly benefit breast cancer

Admission) to $1500.00 (VIP Experience Package) through EventBrite. Now throughpatients through #Cancerland, currently available from $33.00 (General
February 8th, supporters can also enter to win two General Admission tickets
(retail value $66.00) to AnaOno x #Cancerland by completing a short entry form
on AnaOno.com, no purchase required. Through February 2nd, supporters may also bid to win the VIP Experience Package for two (retail value $3000.00) through CharityBuzz.com.






About AnaOno

AnaOno is one of the first of its kind to offer lingerie and loungewear exclusively for women who have had surgery related to a breast cancer diagnosis. The brand’s fit, design and

technical construction are unparalleled in the market today, and takes the guessingout of bra shopping for survivors and women living with breast cancer. All shapes, sizes and surgeries are taken into account, from bilateral to Dana Donofree knows first-hand what it’s like to battle breast cancer and wish unilateral to FLAP surgery to enhancement. All AnaOno styles are designed with beauty, femininity and utmost comfort, as Founder/Designer and fellow survivor for well-fitting, comfortable lingerie and loungewear.

Together, AnaOno Intimates, Recovery Loungewear and the recently debuted MAKEMERRY Collection by AnaOno present a full suite of stylish, comfortable and functional lingerie and lounge solutions (some that may even be covered by insurance) conscientiously designed

beyond. for the beginning of the journey to surgery, radiation, recovery and life

The AnaOno mission is to build confidence and redefine what it means to be “sexy” while opening a space for survivors to communicate with one another and share their stories. Dana’s idea for the future of AnaOno is beyond providing beauty and quality in a product,

wants survivors and women battling breast cancer to know you are NEVER ALONE. www.anaono.com it is about providing beauty and quality in life.




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